Comparison · 6 min
Asia's two biggest names, with opposite philosophies. Storefriendly bets on scale and robotics; Extra Space Asia on premium and variety. Which makes sense in Singapore, HK and beyond.
Storefriendly is Asia's largest self storage operator — around 130 branches across the continent, with strong presence in Hong Kong (several 'Storefriendly Towers', backed by Blackstone) and 8 units in Singapore.
Extra Space Asia has 100+ premium facilities across 6 countries (Singapore, Malaysia, Hong Kong, Taiwan, Japan, South Korea). It positions at the top end, with size variety and amenities.
Storefriendly invests in innovation: robotic storage at some sites — you summon your items by phone and the system brings them to you. Fully air-conditioned, 24/7 CCTV. The pitch is modern, convenient access at a competitive price.
Extra Space Asia invests in premium experience: sizes from small lockers to large walk-ins, short- to long-term contracts, and differentiators like wine storage with tasting rooms. 24/7 CCTV and PIN access.
If you move between Asian cities, coverage matters. Extra Space Asia spans 6 countries — handy for those circulating between Singapore, Tokyo, Seoul, Taipei. Storefriendly dominates Hong Kong and is strong in Singapore, Macau, Taiwan, Shanghai.
For Hong Kong specifically, Storefriendly's density is hard to beat. For multi-country consistency, Extra Space Asia has the edge.
You're in Hong Kong or Singapore and want the most widespread option.
You like technology (robotic/app access) and competitive pricing.
You want flexibility and convenience without paying for extra amenities.
You move across multiple Asian countries and want a consistent brand.
You need fine size variety (locker to walk-in).
You have special items — wine, for instance — needing dedicated amenities.
Hong Kong or price/tech focus: Storefriendly. Multi-country Asian coverage and premium: Extra Space Asia. As always, the unit closest to you usually breaks the tie.
Estimate your size in the [calculator](/en/calculator/) and [ask our concierge](/en/contact/) — we compare both (+ StorHub and others) in your Asian city.